PERCI PIÉTRO | MBA | CIPS | TRC
PRESIDENT | BROKER
Born in New York City, Perci Piétro is fluent in English, Spanish and Farsi with some background in French and Italian. He attained a Bachelor of Science degree in Biology, Pre-Med and a Master of Business Administration degree with a specialization in International Management. While working on his MBA, Mr. Piétro helped launch netComponents, which has grown today to being the largest internet based source-able database in electronic component industry with offices in both the United States and China. Mr. Piétro then set his sights on Miami and opened one of the longest running and trendiest upscale night clubs on South Beach known as W6 Lounge. The lounge with its high end celebrity clientele and strict door, set precedence on the beach with it’s no interior V.I.P. rope policy used by many night spots today. Mr. Piétro then attained his real estate license and worked with Majestic Properties and owner Jeff Morr. Together with his thousands of contacts he took the real estate market by storm transacting on millions of dollars worth of property on both a private and public level in many facets of real estate such as sales, acquisitions, financing, development, leasing, property management, renovation and interior design. With this experience under his belt, Mr. Piétro then embarked on a new endeavor as a Principal of the real estate brokerage firm World Real Estate Exchange. The company specialized in general residential, commercial and land transactions and was involved with various development projects both in the United States and abroad. In 2008, Mr. Piétro organized the merger of his firm World Real Estate Exchange and the almost one hundred real estate professionals, with that of South Beach Investment Realty and owner Diane Lieberman. As a result of this powerful combination, Mr. Piétro had the opportunity to get back to the basics once again and focus his time on his true passion; which was deal making. One year later Mr. Piétro set up his office OWN Realty | OWN Financial on Brickell Avenue in Miami; an area known as the second largest financial district in the United States after New York City’s famed Wall Street. OWN is a full service, luxury, brokerage firm with associates assisting clientele in residential and commercial sales and leasing, business sales, mergers and acquisitions, immigration and consulting on the American Riviera. Mr. Piétro also pioneered a global matching system via the Internet, designed to pair international buyers of Miami real estate with his firm’s various multilingual real estate associates. In 2010, Mr. Piétro became a Certified International Property Specialist making him one of only two thousand real estate professionals, of more than five million associates world wide to enjoy the CIPS certification. Additionally, Mr. Piétro became Transnational Referral Certified and holds a TRC designation, giving him added expertise while working with international clientele. In 2011, Mr. Piétro and his firm became one of only one thousand members of the Business Brokers of Florida (BBF) for a more specialized knowledge base to go along with the firm’s current memberships with the National, Florida and Miami Associations. OWN offers clientele a full service experience assisting them throughout every step of the purchase process. Mr Piétro and his team recognize that in purchasing a property or business, many other factors might come into play with each decision such as legal and title services, financing, accounting, architectural and interior design, renovation, schooling, utilities and maintenance, just to name a few. This is why our associates are committed to the needs of the client each step of the way, coordinating everything from initial introduction, to handing over of the keys. “As we endeavor forward with OWN, we do so with the thought in mind that the best way to predict the future is to create it” says Piétro.
Miami is the number one international market in the United States of America for buyers of real estate from all corners of the globe; however, they come for many different reasons. Individuals from some countries invest in America due to the strength of their home currencies and economies in relation to that of the U.S., while others come to get a measure of security both for their investments as well as their families offered under our stable government. Many people simply move to the States for education and a more liberated way of life and what better place than a multicultural melting pot with year round tropical weather known as Miami. Being located in Florida, Miami is a unique state which offers buyers a Homestead tax exemption and protection against debtors on their primary residence. Florida also has no state income tax.
Another reason people come to the United States is not only to visit but to establish citizenship for themselves and their families. U.S. immigration laws allow foreign nationals to obtain a Visa through such programs as the L-1, E-2 and EB-5. Individuals living offshore have the ability to invest in a new business or an existing business in the United States and in some cases by creating a certain number of jobs, achieve residency status. Some of these programs require the applicant to demonstrate the intent to be a resident and purchasing property through the assistance of an OWN Realty associate, is one of the best ways to establish that intent. With OWN Financial, those individuals with Visa ambitions, will be matched with a firm business broker to identify an opportunity and then paired with one of our partner immigration legal and accounting firms for further consulting on the process. “After the subprime mortgage crisis real estate sales across the country were down approximately eight percent, while Miami real estate was up about fifty four percent year over year due to international buyers coming in and paying cash” says Piétro.
The Persian Princess International Collection of OWN Realty is an assortment of uniquely exquisite properties, in select cities across the globe. Most popular with OWN Realty clients traveling abroad, are the rental opportunities which allow individuals to chose from our portfolio of properties in over two dozen un-common, unique cities. What we mean by “un-common” is when someone travels to Spain they might visit Madrid or Barcelona, while we offer a stay in Jerez de la Frontera the birthplace of Flamenco. Should someone wish to visit the Middle East, they might visit Dubai, while we offer a stay in Baku, Azerbaijan on the Caspian Sea where the best Caviar in the world comes from. If a family wants to go to the Czech Republic in Eastern Europe, they most likely would visit Prague and we would offer a visit to our property in Karlovy Vary know for being an exclusive spa town and having the most famous mineral springs in the region. Our team coordinates acquisitions and oversees renovation, interior design and management of each custom property. “The concept is to offer affordable domestic and international rental opportunities for individuals and corporations with care, for people to enjoy in elegance and style” says Piétro.
THE INSPIRATION: The name Persian Princess International was inspired by Perci Piétro’s mother, Dr. Shanaz Shakoori and her ancient royal family history as a direct descendant of the Qajar Dynasty of Turkic origins first settling in Azerbaijan. Under the empire of Agha Mohammad Khan Qajar, the realm of many kings was unified under one kingdom known as Persia and its new Shahanshah “King of Kings” who’s family ruled for over a century from 1785-1925. The Persian Empire was once the largest known to man, one of the oldest civilizations dating back to 3200BC and spanned across much of the earth. When we think of Persia or modern day Iran, we speak of such things as the Persian Gulf, a Persian Cat, a Persian Carpet or the birthplace of wine, perhaps overlooking many significant elements of cultural heritage. Dr. Shakoori’s grandfather was the Sultan and Monarch of Northern Persia, regions such as Azerbaijan, Ardabil, Gilan and Mazandaran consisting of cities like Tabriz, Astara, Namin, Ardabil and Rasht just to name a few, before he was killed when the State was split by conflict with the Soviet Union. In 1925 Reza Shah Pahlavi overthrew Ahmad Shah Qajar beginning the Pahlavi Dynasty and influencing the change of the name Persia to Iran in 1935 to mean “Land of the Aryans”. After he was forced to abdicate to his son Mohammad Reza Shah Pahlavi in 1941, Dr. Shakoori’s father became one of the top Generals under the new Shah’s regime. When the Shah married his first wife Princess Fawzia of Egypt, he named his eldest daughter Shahnaz which meant “love of the King”. General Shakoori then named his eldest daughter Shanaz in kind out of respect and admiration for his king. Later, Dr. Shakoori moved to the United States of America, became one of the few female surgeons at that time and brought her mother and four sisters to join her in New York City. Years after in 1979, the last Shah was overthrown as a result of the revolution perhaps for changing the Islamic Calendar from a focus on the prophet Mohammed, to an Imperial one with attention to Cyrus the Great the father of ancient Persia. By hosting lavish festivals at Persepolis such as the 2500th anniversary of the founding of the Iranian Monarchy, similar to the ones hosted by Darius the Great in Zoroastrian tradition, on the first day of Spring, of the solar year March 21st for the Persian New Year, known as “Norooz” (which is also Dr.Shakoori’s mother’s birthday), he seemed to add to his disfavor with his people forcing him to eventually flee to Egypt where he died in 1980. Meanwhile in Iran, General Shakoori eventually passed as well, some say as a result of the new religious regime. When Dr. Shakoori one day married she named her only son Percia out of affection for her country. He was born a Prince of Persia in America.